Pollard Banknote Limited has congratulated the Ohio Lottery for the successful launch of its new PAC-MAN scratch-off ticket.
Under licence from BANDAI NAMCO Entertainment Inc, the Buckeye State lottery launched a $2 scratch-off ticket and a $2 EZPLAY game featuring the iconic arcade character. During a five-week sale period, the ticket has sold 64% better than other $2 games since 2018 and is the lottery’s top-performing $2 EZPLAY game since its introduction.
Tom Ackerman, Assistant Director, Office of Marketing, Ohio Lottery, commented: “We are always looking for appealing new games to offer our players, and with the launch of our PAC-MAN scratch-off ticket, EZPLAY game and second chance promotion, we have delivered a winning combination of a player-favourite arcade game and engaging experiences.
“We enjoyed collaborating with Pollard Banknote to develop this exciting new scratch-off ticket and look forward to continuing to offer the very best games to our players, ultimately benefitting education in the state.”
The launch of the PAC-MAN scratch-off ticket is supported by a second chance drawing promotion via the lottery’s MyLotto Rewards program.
All non-winning PAC-MAN scratch-offs and EZPLAY tickets are eligible to be entered into a draw for a chance to win a PAC-MAN arcade machine and accessories, two $2,500 gift cards, and one of 10 video game consoles with games. The lottery also introduced a free-to-play PAC-MAN interactive game, where players can win a weekly prize of a book of PAC-MAN scratch-off tickets.
To generate additional player engagement, the lottery held a successful Facebook live event, where over 5,000 people participated and answered PAC-MAN-related trivia to win prizes.
The lottery also developed point-of-sale displays, extensive online advertising, as well as radio and TV promotions, featuring a PAC-MAN character to boost awareness of the new scratch-off ticket.
Brad Thompson, Vice-President, Sales & Marketing at Pollard Banknote, added: “We are thrilled to see the results that the Ohio Lottery is having with their PAC-MAN scratch-off ticket. Many lotteries throughout North America have experienced great success launching tickets featuring licensed brands from our popular Retro Collection.
“When the timeless appeal of PAC-MAN is combined with entertaining gameplay, appealing ticket art, fun promotional events and exciting second chance opportunities, it is no surprise that the Ohio Lottery is experiencing similar success.”