France’s National Lottery operator, La Française des Jeux (FDJ), has announced a partnership with Plug and Play, the world’s largest open innovation platform.
Plug and Play Brand & Retail France are experts in retail and e-commerce and support the development of start-ups that are transforming these businesses, thanks to innovation platforms and acceleration programs.
FDJ is joining the Plug and Play network and will participate in the selection of the 11th promotion of start-ups alongside the other partners.
Raphaël Botbol, FDJ Group’s Director of Strategy, Innovation & New Activities, said: “As part of its innovation strategy, FDJ has been supporting numerous start-ups for several years.
“Thanks to this partnership that we have forged with the abundant Plug and Play ecosystem, we have the ambition to develop relationships and collaborations that will inspire and support the modernisation of our network of points of sale, by putting innovation at the center of customer experience and retailer service.”
The aim of this partnership is to detect new trends and technologies related to customer experience, retail and e-commerce, making it possible to identify and experiment with innovative solutions in line with the Group’s strategic objectives.
FDJ will be able to use the Plug and Play ecosystem to create relationships with market players and develop its network in France and internationally.
Christian Kunz, Director of Plug and Play Brand & Retail France, added: “We are very happy to see FDJ join Plug and Play Brand & Retail. FDJ has made a strong choice, that of joining an innovative network of international retailers and e-merchants, while keeping a local foothold.
“Since 2016, we have been supporting more traditional traders. It is therefore with great excitement and joy that we welcome FDJ which, through its unique positioning and its knowledge of the start-up ecosystem, will be able to bring a new point of view and a new vision to our cohort of partners.”
