Greek lottery operator OPAP SA has announced it will launch Inspired Entertainment Inc’s V-Play Soccer 3.0, Matchday 3.0 and European Tournament virtual sports products across its retail estate throughout Greece.
Inspired noted that V-Play Soccer 3.0 offers ‘new first scorer markets and increased goal opportunities’. Meanwhile, Matchday 3.0 provides ‘betting opportunities across four concurrent soccer games every four minutes’. Both virtual sports products include new and enhanced graphics.
The virtual products provider added that European Tournament ‘leverages V-Play Soccer 3.0 graphics in a new seven-day knock-out competition offering tournament markets’ which are fully integrated with OPAP’s sportsbook platform, which is being scheduled during the European Football Championships.
Alongside offering popular single match betting markets, Inspired stated the new knock-out format ‘enables players to bet on how teams will progress through the rounds of fixtures and who will ultimately win the European Tournament’.
Steve Rogers, Chief Commercial Officer Virtual Sports for Inspired, commented: “We are thrilled to introduce these brand-new Virtual Sports products to OPAP’s customer base across Greece.
“Our Virtual Sports have proven to be successful in Greece, and we know these soccer products will deliver the engaging betting experience OPAP customers expect, further complementing their gaming and sports betting businesses. It’s particularly exciting to launch these products as retail betting returns to Greece and right in time for the European Football Championships.”
Fotis Zisimopoulos, Product Director at OPAP, said: “Inspired has been a trusted supplier for years. Their Virtuals have proven to be very popular with customers in our retail venues. We are delighted to offer our customers these new products and deliver an improved betting experience in our stores.”
Speaking at SBC Digital North America recently on the panel titled ‘Virtual Sports on the rise – in retail and online’, Rogers highlighted how the virtual sports industry has continued to stay on a strong trajectory even as professional sports have returned throughout the year.
