Lottery draw betting firm Lottoland has expanded its UK portfolio with the launch of its sportsbook in the market.
Altenar will be providing the fully managed sports betting platform for Lottoland, producing a competitive sports product and pricing across all major sporting events across the globe for UK customers. Altenar is also the firm’s sportsbook partner in 10 other territories.
CEO Nigel Birrell commented: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland’s UK players. Our customers are at the heart of what we do, and for that reason, we are very pleased to be providing a one-stop-shop for lottery betting, gaming and sports.
“Continuing to partner with Altenar means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very pleased to see the finished product live on our site ahead of the Euros.”
The sportsbook adds to Lottoland’s growing product portfolio in the UK, having launched bingo in the market late last year. Its multi-product platform also includes lotto betting, instant win games, scratchcards and casino.
Earlier this week, Lottoland appointed Jon Hale as its new Chief Financial Officer with immediate effect.