Pollard Banknote Limited has congratulated the Idaho Lottery for the success of its 40th anniversary edition Frogger scratch game.
The new $5 Frogger scratch game is the lottery’s fourth Frogger branded ticket launch from Pollard Banknote. Based on five weeks of sales, Frogger sold 160% higher than all other $5 games launched since 2018 and it is the lottery’s best-selling $5 game.
Idaho Lottery Director Jeff Anderson commented: “As the timeless brand appeal of Frogger demonstrates, this game literally leaps off the shelves in stores and is a favourite among Lottery players. Each iteration of Frogger has met with tremendous sales success, which ultimately benefits Idaho public schools and buildings.”
Back in April, Pollard Banknote was awarded a primary contract from the Idaho Lottery to provide scratch ticket printing. The company will provide at least 71% of the lottery’s instant scratch tickets on an annual basis over the next two years, with the option for three additional two-year extensions.
The lottery is celebrating Frogger’s 40th anniversary by adding a new bonus area to the ticket, the Cash Splash Spot, where players can scratch for the chance to win $40 instantly. The game also offers players the opportunity to enter their non-winning $5 Frogger tickets into a second chance draw to win weekly prizes of $100.
Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote, added: “The Frogger brand, which is part of Pollard Banknote’s popular Video Game Classics collection, has continually proven to be a top-seller for the Idaho Lottery and this latest edition is no different.
“Leveraging the excitement of the brand’s anniversary, exciting second chance promotions and new play features, we are thrilled to see that the appeal of Frogger is stronger than ever with Idaho Lottery players. We look forward to continuing to work with the Lottery to bring its players innovative game concepts and playstyles for years to come.”
Earlier this year, the Idaho Lottery announced it will continue to offer the Powerball draw in the state after the Multi-State Lottery Association (MUSL) declared the game’s international expansion had been delayed.