Scientific Games Corporation has extended its New Hampshire Lottery partnership for six years with the addition of the Scientific Games Enhanced Partnership (SGEP) program to create maximum funding for educational programs in the state.
As part of the new deal, Scientific Games will provide the New Hampshire Lottery with instant game design and portfolio management services, as well as technology-driven analytics and insights, game manufacturing, advanced logistics, technologies to support inventory management and distribution, and services for 1,250 retailers throughout the state.
The contract extension also includes the company’s sales force performance management software, gem|Intelligence.
New Hampshire Lottery Executive Director Charlie McIntyre said: “Scientific Games’ track record of developing our instant game category to benefit students in New Hampshire speaks for itself.
“Critical to supporting our mission, this contract extension evolves our instant games relationship to a full category management partnership with technologies and services that will ensure our retailers have an optimal portfolio of games players want to purchase.
“The state’s decision to extend and enhance our contract with Scientific Games for six years is in the best interest of driving maximum profits for public education in New Hampshire.”
The Granite State lottery has collaborated with Scientific Games to launch thousands of instant games, some featuring popular licensed brands and second-chance promotions, including 7-11-21 LIVE!, $50 or $100 Series III and Granite State Platinum Millions.
John Schulz, Senior VP, Lottery Instant Products for Scientific Games, commented: “Scientific Games congratulates the New Hampshire Lottery on nearly 50 years of sound business management that has positioned the Lottery at the top of a global industry.
“Building from a very solid foundation, we look forward to further supporting the Lottery with our advanced SciTrak Ultra technology that powers the SGEP program, and supporting its retailer network with our gem|Intelligence software.”
Scientific Games also recently enhanced its partnership with long-term OpenGaming customer Loto-Québec by facilitating the launch of content from gaming equipment supplier AGS.