Loterie Nationale, the Belgium National Lottery, has relaunched its Scooore sportsbook brand with the help of omnichannel igaming platform provider TG LAB and sports betting services provider Kambi.
TG LAB signed a multi-year deal with Loterie Nationale after the firm was selected to be the platform technology partner for its sportsbook. Kambi inked a multi-year contract to become the sports betting technology and services partner for Scooore last October.
Scooore’s relaunch comes ahead of Euro 2020 where it will be one of the main sponsors of the Belgium national football team.
Jannie Haek, CEO of Loterie Nationale, commented: “The National Lottery is delighted with the Kambi and TG LAB partnership that has relaunched the sports betting offering through its Scooore brand. We are looking forward to making this a great success together.”
TG LAB CEO Ugnius Simelionis said: “Loterij National is one of the largest and most reputable lottery operators in Europe. We are super proud to have been entrusted to provide our platform and website solutions to them. Together with Kambi, we have delivered a truly superb online sports betting site for Scooore, which will enable it to increase its competitive advantage in the Belgium market.”
Kambi CEO Kristian Nylén added: “We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery. The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping unlock those ambitions with the power and flexibility of the Kambi sportsbook.”