Kambi Group plc has signed an exclusive multi-year agreement with the Belgian National Lottery (Loterie Nationale) under the terms of which it becomes the trusted sports betting technology and services partner to the operator’s ‘Scooore’ sportsbook brand.
The Belgian National Lottery, a World Lotteries Association and European Lotteries member, launched Scooore in 2012 and it has since grown to become an established sports betting brand in Belgium.
Kambi will upgrade the operator’s Scooore sportsbook online offer and transform its retail player experience which operates in more than 300 locations across the country.
The group was selected from a competitive public tender process due to its core product strength, proven history of delivery across both online and high-volume, terminal-based retail environments, and its record of commitment to the highest levels of sports betting integrity.
Kristian Nylén, CEO, Kambi, commented: “We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery. The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook.”
Jannie Haek, CEO of the National Lottery, said: “The National Lottery is delighted to have agreed on this new partnership with Kambi in order to relaunch its sports betting offer through its Scooore brand.
“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology gives us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments.”