Veikkaus has sealed a partnership with Relax Gaming, giving the Finnish lottery and gaming operator access to the igaming supplier’s in-house and third-party slot portfolio.
The deal will give Veikkaus access to Relax Gaming’s library of proprietary content, including titles such as Templar Tumble and Money Train 2, as well as upcoming game launches from its product roadmap.
As part of the deal, the supplier’s third-party studios content will also be made available, including the latest releases from BTG and Felt to start.
Jan Hagelberg, Chief Product Officer at Veikkaus, said: “Relax Gaming’s full-service platform offers one of the industry’s best catalogues of games – as well as its innovative in-house portfolio.
“We are constantly improving our offering to remain the number one operator for Finnish players. While serving our players with the best customer experience and safest online casino available, providing immersive entertainment experiences is at the core of our philosophy. We’re sure that Relax’s games will prove to be an immediate hit.”
Relax Gaming has stimulated the growth of its distribution network in the Nordics region over the past year, signing contracts with tier-one operators as well as mutually beneficial deals with other aggregation platform providers to reach new casino brands and markets.
Its latest partnership with Veikkaus further solidifies its ambitions in the region following the recent creation of its second in-house game studio in Sweden.
Daniel Eskola, CCO at Relax Gaming, added: “Partnering with a Finnish brand as well respected as Veikkaus is a real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association.
“Our platform expertly collates some of the most coveted slot and casino games in the industry, featuring a vast array of titles which will appeal to the unique demands and preferences of the Finnish market.”
Back in March, Veikkaus announced significant measures to promote responsible gaming following the introduction of compulsory authentication to slot machines in stores, restaurants, kiosks, and service stations in January.
