FinTech company Sightline Payments has announced two new partnerships to further enhance its commitment to promoting and enhancing responsible gaming across the industry.
The digital payments solutions provider for the lottery, sports betting and casino markets is now partnered with the American Gaming Association’s (AGA) Have A Game Plan Bet Responsibly campaign and a supporter of Conscious Gaming’s PlayPause multi-jurisdictional self-exclusion technology.
Sightline is the first payments company to join AGA’s public service campaign on responsible sports wagering, accompanying the NHL, PGA Tour, UFC, NASCAR, Monumental Sports and Entertainment, the Vegas Golden Knights and FanDuel as an official campaign partner.
The company will be including information in all its new account signups and on its website to remind patrons to Fund Your Fun, Then Be Done. Bet Responsibly. It will be displayed to more than 1.5 million cardholders nationally across the US.
AGA President and CEO Bill Miller commented: “We’re thrilled to welcome Sightline as the first payments company partner in our responsible gaming campaign.
“Educating bettors on the importance of wagering responsibly – and funding that activity responsibly – is critical as sports betting in America continues to grow. The AGA is grateful for Sightline’s commitment to growing this important initiative by sharing important messages with their customers.”
Sightline is also the first payments company to support Conscious Gaming’s PlayPause technology, which enables individuals who self-exclude from gaming to extend their protection across state lines.
PlayPause is designed to modernise and strengthen the effectiveness of the US gaming industry’s responsible gaming programs. Other online operators that support PlayPause include BetMGM, Entain and Golden Nugget Online Gaming.
The solution is made available to operators, regulators, sports leagues, and payments providers via Conscious Gaming, a new non-profit organisation established by GeoComply, a global leader in geolocation and compliance technology.
Anna Sainsbury, Conscious Gaming Trustee and GeoComply Chairman and Co-Founder, said: “As Conscious Gaming continues its efforts to provide modern solutions to aid patrons in responsible gaming and self-exclusion, it is imperative for us to reach consumers across the gaming landscape.
“Through Sightline’s commitment to PlayPause, this enables us to educate and assist consumers with one of the first steps in their gaming journey – funding their account. We appreciate Sightline’s commitment to being a leader in responsible gaming and are thrilled to have their support for PlayPause.”
Sightline CEO Joe Pappano added: “As the payments leader in the gaming industry, ensuring patrons can responsibly fund their entertainment is at the core of our business. Our partnerships with the AGA and Conscious Gaming further highlight our commitment and support to provide our customers with the most safe, secure and responsible gaming solutions.”
Last September, Sightline launched a partnership with UNLV and Global Payments Gaming Solutions to analyse the gaming industry’s transition towards cashless wagering as part of UNLV’s Payments Collaborative.
Earlier this year, the company also joined the International Center for Responsible Gaming (ICRG) as a sponsoring donor and maintains a corporate membership with the National Council on Problem Gambling (NCPG).
