Scientific Games Corporation has reached an agreement with Xtremepush, which will make the multichannel and player experience platform’s product suite and services available on OpenArena.
This collaboration enables all Scientific Games’ partners on the company’s OpenArena platform to access Xtremepush’s full suite of personalized player engagement capabilities across email, SMS, push notifications and more.
Shared clients will also be able to synchronize data across both solutions to facilitate real-time, hyper-relevant messages throughout the customer lifecycle.
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said: “Expanding our OpenArena solution with Xtremepush encapsulates the concept of OpenArena, offering players the most intelligent and personalized sports betting experiences and Xtremepush’s commitment to providing these experiences will be of huge benefit to players and also brands on our platform.”
Xtremepush provides a player engagement, personalization and data platform, offering multichannel capabilities for hundreds of leading sportsbook and casino brands. Through this integration with OpenArena, the firm will enable operators to engage with players and increase wallet-share at scale.
Robbie Sexton, Director of Partnerships & Key Accounts at Xtremepush, added: “Being featured on Scientific Games’ OpenArena platform is hugely exciting for us. Our solution will allow operators to engage players through personalized, real-time campaigns alongside the full range of live sporting events that Scientific Games provides, and significantly enhance the sports betting experience for all players.”
