Scientific Games Corporation has signed a multi-year agreement with bespoke game developer Pixiu Gaming. Under the terms of the deal, SG will exclusively distribute Pixiu’s games into North American regulated markets through its OpenGaming ecosystem.
Pixiu develops player-favourite, market-leading, Keno, Baccarat and Reactor titles for key partners in Canada including Loto Québec, British Columbia Lottery Corporation (BCLC) and Atlantic Lottery Corporation (ALC).
Sharing the lotteries’ focus on supporting local communities and charitable causes, Pixiu prides itself on responsible gaming and made donations to charities including the Forget Me Not Children’s Hospice and Kamloops Food Bank.
As part of this new partnership, customers of OpenGaming, SG’s content aggregation platform, will have exclusive access to Pixiu’s content. The deal, said SG, significantly enhances the OpenGaming games offering and demonstrates the growing appeal of the platform to operators and lotteries within North America.
Pixiu’s first game for the New Jersey market, Lucky Squeeze Baccarat, is set to go live via the OpenGaming platform with select partners later this year, promising players an “unrivalled, authentic casino experience”.
Pixiu Gaming Founder Tony Plaskow said: “We are thrilled to be extending our partnership with Scientific Games into the growing US market. With a focus on high quality, intuitive games, often customised with our partners’ logos, Scientific Games is a natural partner for us and we look forward to launching more exciting titles through the year.”
Dylan Slaney, SVP Gaming, Digital at Scientific Games, commented: “Our deal with Pixiu reflects the reach and power of the OGS. By continuously adding more quality content from a wide range of providers such as Pixiu, we’re generating strong momentum within the North American market.
“We look forward to building on our long-standing relationship and working with Pixiu to bring new and unique mechanics to our partners throughout the US. With a focus on non-slots products, including powerful Keno, Baccarat, and Reactor titles, Pixiu gives operators the opportunity to reach new players and differentiate their portfolios away from slots.”