Omnichannel igaming platform Salsa Technology has agreed to a strategic partnership with lottery and instant win products provider Crazy Billions, which will see Salsa bolster its igaming offering with a wide selection of Crazy Billions games.
Crazy Billions brings its online gaming expertise with knowledge gained from its experience in the lottery and softer market segments to the partnership. Meanwhile, Salsa will benefit from the provider’s content that includes slot titles, lottery and instant win products.
Salsa Technology COO Alberto Alfieri said: “Welcoming Crazy Billions onto our platform will enhance our offering and give our partners access to an even greater selection of games. Lottery and instant win games help drive acquisition and retention rates thanks to game-speed and regular mega prize draws.”
Salsa’s aggregation platform features over 40 content providers and enables operators to simply utilise their content integrator to access a diverse portfolio of localised titles.
Crazy Billions Director Ashley Sandyford-Sykes added: “We’re excited to start our relationship with Salsa and our portfolio of more than 50 titles will benefit their offering. Crazy Billions delivers value to its partners by leveraging the games library to streamline customer journeys and meet demand in a fast-paced industry.”
