Aspire Global’s Pariplay Ltd has struck an agreement with Tenlot Group, a lottery and gaming operator, which will see content from its Fusion platform made available to major national lotteries across the globe.
Pariplay’s Fusion platform features over 12,000 games from global suppliers, as well as a portfolio of proprietary content. The platform hosts a range of marketing tools to help operators increase player engagement and retention levels.
Christine Lewis, CCO at Pariplay, said: “This is an important partnership for Pariplay as it will provide new high-quality content to leading lottery operators and their customers.
“Tenlot Group is a trusted operator and partner holding several licences in close cooperation with respectable charitable organisations. We are very excited to introduce our content to their growing customer base around the globe.”
The agreement also enables the supplier to offer its games library to national and regional lotteries in new markets, reaching a broader audience. The list of operators includes members of the World Lottery Association from countries including Kenya, Ghana and Guatemala among others.
Yossi Abadi, CEO of Tenlot Group, added: “Tenlot is delighted to team up with Pariplay to offer our customers a vast new variety of exciting gaming options, notable by their rich, engaging content.
“Pariplay’s Fusion platform will enable Tenlot to offer players more superior entertainment experiences, contributing to greater engagement, profits and – as is consistent with our business model – social investment in the countries in which we operate.”