Lottery partner Pollard Banknote Limited has congratulated the Minnesota Lottery on the sales success of its $5 Chevrolet Silverado instant ticket.
Launched in early March, the game includes a second chance promotion that will see one lucky player win a 2021 Chevrolet Silverado Trail Boss. Based on the first five weeks of sales, the instant ticket has sold 56% higher than the average of all $5 licensed games launched since 2018.
Pollard Banknote’s VP of Sales and Marketing Brad Thompson said: “Pollard Banknote congratulates the Minnesota Lottery on the outstanding success of its Chevrolet Silverado instant ticket.
“The brand’s enduring popularity lends itself to exciting prizing and promotional options, which the Lottery has fully leveraged. We look forward to our continuing work with the Minnesota Lottery on creating new games and promotions that players will love.”
The new ticket features the Chevrolet Silverado Trail Boss truck front and centre with tire and dollar sign icons that reveal the game’s key number match play style beneath.
The game offers multiple chances to win, including the opportunity to scratch to win up to $100,000 instantly by revealing a Chevrolet symbol, and by revealing a steering wheel, players win double the prize shown beneath the symbol.
In addition, non-winning tickets are eligible for entry into the lottery’s prize-packed second chance draw. Prizes include cash, Chevrolet-branded merchandise prize packs, and the grand prize of a 2021 Chevrolet Silverado Trail Boss truck.
Adam Prock, Executive Director at Minnesota Lottery, added: “We are pleased with the initial sales of our new Chevrolet Silverado instant ticket. We focus on providing our players with games that delight and engage, along with the chance to win exciting prizes, and this game delivers on all aspects.”
Last September, the Minnesota Lottery announced it had achieved record sales for the fiscal year for the third year in a row.