Online lottery platform Lottery.com has announced that its charitable sweepstakes platform, WinTogether Trust, has entered into an agreement with Countable Corp to “reimagine the future of engaging communities online for WinTogether’s charitable initiatives”.
Combined, Countable and WinTogether aim to propel financial success for top tier organisations at the focal point of social impact issues such as sustainability, social justice, and education.
Through dedicated hubs, the two parties plan to bring visibility and engagement for each charitable campaign.
The agreement will allow social content to be shared across the WinTogether site, powered by Countable, and via Causes.com, a service division of Countable with a broad audience of 192 million followers. Content will be tailored to the Causes.com audience to effectively amplify key messages and drive impact for WinTogether philanthropy.
Tony DiMatteo, Co-Founder and CEO of Lottery.com, said: “We believe we need to leave the world better than we found it. We believe WinTogether is the future of philanthropy and we’re excited to be partnering with Countable to bring visibility to the important issues for which we’re seeking to fundraise. Countable generates impact at scale and that’s exactly what we believe we need to change the world.”
WinTogether aims to bolster philanthropic efforts with a next-generation digital technology platform customised with an innovative twist in charitable involvement.
The platform recently completed its premiere sweepstakes event featuring the Arbor Day Foundation’s Time for Trees initiative and identifies its causes using the United Nations 17 Sustainable Development Goals as guidance.
Bart Myers, Founder and CEO of Countable, added: “We’re thrilled to be partnering with WinTogether to inspire investment and optimize impact for the charitable campaigns. Our robust community engagement platform is built for purpose-driven corporate social responsibility initiatives.
“WinTogether is a great use case for the efficacy of the platform and the precision content targeting we offer. The audience of Causes.com is a natural fit for WinTogether’s philanthropic work.”