Pollard Banknote Limited has been awarded a primary contract from the Idaho Lottery to provide scratch ticket printing, following a competitive procurement process.
According to the terms of the contract, Pollard Banknote will provide at least 71% of the lottery’s instant scratch tickets on an annual basis over the next two years, with the option for three additional two-year extensions. The estimated contract value, including all available extensions, is approximately $26m.
Jeff Anderson, Idaho Lottery Director, said: “We are very pleased to grow our partnership with Pollard Banknote. Throughout our relationship, we have leveraged Pollard Banknote’s unparalleled expertise, innovative products and services to bring the best instant scratch tickets to our players.
“Now, with Pollard Banknote as our primary partner, we look forward to working together in this new capacity to achieve even greater success and maximize returns that benefit public education in Idaho.”
This new contract elevates the existing relationship built between the two parties. Since 2012, the lottery partner has worked as a secondary contractor to the Gem State lottery, offering several products and strategic recommendations to enhance its scratch ticket product category.
Sales of the lottery’s scratch tickets have grown by almost 40% since FY2014, with Pollard Banknote-printed games said to have played a significant role in this growth. A strong track record of successful collaboration and a shared vision for future growth has culminated in this new partnership that will likely translate to even greater success and benefit Idaho’s public schools and buildings.
In 2018, the Idaho Lottery became the first lottery in the world to launch an instant scratch ticket using Pollard Banknote’s Clear Play print innovation. The following year, it was recognised by the North American Association of State and Provincial Lotteries (NASPL) with the Best New Instant Game of 2019 award for its 30th Anniversary family of games, featuring the lottery partner’s patented Scratch FX and an interactive second chance game available through the lottery’s app.
Pollard Banknote has also collaborated with the lottery on instant strategies, retail initiatives, and introduced many other high performing games.
Byron Peterson, Senior Director, Sales & Marketing, added: “We are proud that the Idaho Lottery has chosen Pollard Banknote as its primary partner for instant scratch tickets. The Idaho Lottery has proven itself to be at the forefront of instant scratch ticket innovation and technology.
“Coupled with our long-standing commitment and passion for innovative product development, we are excited to see what we can achieve together through this contract term.”