OtherLevels, a customer engagement platform for lotteries, has signed an agreement with Vaix to provide operators with real-time personalisation and churn prevention, to enhance player retention and lifetime value for operators.
Vaix, an AI solution for the igaming industry, has collected over 25 billion transactions from over 15 million players across multiple different operators. Its large datasets allow it to build solutions that deliver accurate predictions and relevant content to customers.
OtherLevels’ customer engagement platform allows for real-time messaging, enabling operators to trigger highly personalised, automated messages as events unfold such as during a progressive jackpot game. It processes 50+ billion data points a year, sending billions of targeted messages on behalf of its clients.
Combined, both companies aim to solve the task of identifying and predicting when a customer is likely to churn with real-time decisions and hyper-personalised messaging. Engaging a player who has a high likelihood of attrition with a bet/game recommendation in real-time, both in or out of session, can reduce the risk of churn and increase their lifetime value.
Andreas Hartmann, Co-founder and CEO at Vaix, said: “Engaging customers based on their predicted future value and serving them what they like most, was always the vision I and my Vaix colleagues had back when running operations and products at big igaming operators.
“Deep Learning is getting the industry closer to this idea than anything before, and the reason why we started Vaix. The magic of our partnership with OtherLevels is being able to use these insights, and reach out to players, in real-time.”
Brendan O’Kane, OtherLevels CEO, added: “This is an important agreement for OtherLevels and our clients. The ability to extend OtherLevels existing segmentation and personalisation with machine learning-powered insights and predictions provides operators with an automated solution directly addressing churn risk, and the next best game predictions.
“The result is enhanced player engagement and protection, stronger retention and higher player LTV.”
