Swedish lottery operator Svenska Spel has introduced a new sales commission model for its lottery and gaming agents in a bid to keep its ‘retail products competitive’ amid changes to the country’s wider gambling marketplace.
The new model is the first commission change for Svenska Spel retail agents in the state-owned operator’s 30-year history serving as Sweden’s monopoly for gambling services.
2019 changes saw the country launch its re-regulated gambling marketplace, which saw 100 licensed companies enter the market – the competitive factor which has caused the lottery operator to revise its retail commission model.
Svenska Spel will increase its ‘percentage sales commission’ on retail games and lottery tickets from March onwards. It will also incentivise retail agents with an increased percentage fee for new customers.
However, under the new model, the operator will no longer compensate retail agents for player winnings on the lottery and game prizes and has also terminated its Saturday main draw bonus reward.
Its 5,000 retail agents were informed of the commission changes at the start of the year, with the monopoly publishing a video breaking down its new commission model.
Retail Director Tove Kandell said: “Svenska Spel is the entire Swedish people’s gaming company and we need to ensure that our business is competitive. Therefore, we are pleased that we have been able to develop a commission model that means an improvement for both us and our agents.”
Earlier this month, Svenska Spel proposed an additional SEK 3.2bn (€310m) dividend to be paid to its government as it continues the fight against the COVID-19 pandemic.
