North American ilottery provider NeoPollard Interactive (NPi) has expanded its partnership with payments platform Paysafe.
Through this partnership, NeoPollard will leverage Paysafe’s proprietary payment gateway to power Alberta’s only regulated online gambling website PlayAlberta.ca, which was launched in late 2020 by Alberta Gaming, Liquor and Cannabis (AGLC).
With the integration of PlayAlberta.ca, Paysafe now processes payments for the majority of Canada’s regulated lotteries, including the Atlantic Lottery Corporation, BCLC, Loto-Québec, and Ontario Lottery and Gaming. Each of these lotteries uses the platform’s payment gateway technology to enable players to make secure deposits and withdrawals of winnings.
Gregory Kirstein, Director of Business Development for iGaming at Paysafe, said: “Our latest partnership with NPi further strengthens Paysafe’s leadership position in North America’s regulated gambling and lottery markets. Collaborating to support AGLC and PlayAlberta.ca is especially exciting as it creates an opening to expand our existing Canadian customer base.”
PlayAlberta.ca is NeoPollard’s first client solution for a North American lottery that offers multi-vertical content, which is paired with the provider’s existing ilottery content, including einstant and instant lotto games.
By leveraging NPi’s NeoSphere player management platform, which incorporates Paysafe’s payment technology for credit and debit card deposits and withdrawals, PlayAlberta.ca features the advanced technology and flexibility needed to support AGLC’s long-term vision and meet evolving player expectations.
NPi has implemented a full suite of managed services to PlayAlberta.ca, including its customer engagement marketing service designed to maintain a strong player funnel from acquisition to conversion to retention. Additional operations it provides include player experience services such as a customer support center that provides phone, e-mail and chat support.
Liz Siver, General Manager at NPi, added: “We are honoured to be entrusted by the AGLC team to deliver its long-envisioned PlayAlberta.ca program to market this year.
“Our ongoing partnership with Paysafe plays an integral role in ensuring that we offer best-in-class online gambling experiences for players in Alberta. As this is NPi’s first Canadian venture, Paysafe’s expert teams were essential to successfully meeting requirements of operating in Canada.”
The expansion of Paysafe’s partnership with NPi follows the July 2020 agreement whereby the platform supplied its payment gateway to the North Carolina Education Lottery through an NPi platform integration.