Lottery game developer EquiLottery Games has officially announced a new multi-year agreement with NASCAR that will see the development of a new officially licensed lottery draw game, ‘NASCAR Racing Riches’.
The new title, which will provide the lottery industry with a game based on the results of live NASCAR Cup Series races, will see the operator work together with the NASCAR sporting series to implement the game through state lotteries as soon as 2021.
EquiLottery Games Founder and CEO Brad Cummings, stated: “We are excited about the opportunities a relationship with NASCAR presents for lotteries. When released, NASCAR Racing Riches will introduce both the sport and lottery to new consumers, while engaging existing customer bases. Based on our consumer research, this game is set up to be a winner for all parties involved.”
Those who are looking to play the new title will need to purchase NASCAR Racing Riches quick pick tickets featuring three drivers entered in that week’s NASCAR Cup Series race.
The weekly game will run alongside the NASCAR Cup Series schedule with prizes set to range from $5 to $50,000 and the game’s overall odds of winning set at seven to one.
Scott Warfield, Managing Director, Gaming, NASCAR, said: “As our sports betting platform continues to mature, we are exploring even more ways to engage new and existing fans. We’re impressed with the development of this new live sports lottery category and the opportunities it affords NASCAR to ignite new passionate fans.”
EquiLottery Games’ first offering, a live horse racing lottery game called Win Place Show, is currently scheduled for launch in August of 2020 following a delay to its original April date launch which was postponed due to the COVID-19 outbreak.
The launch of Win Place Show will mark the first ever daily lottery game based on the results of a live sporting event in the US.
