NeoPollard Interactive LLC (NPi) has congratulated its customer network on the collective fiscal year 2020 results of $2bn in topline sales.
NPi’s ilottery partners (Michigan, Virginia, New Hampshire, and North Carolina Education Lotteries) grew topline sales by 89% from the previous fiscal year. All lotteries defined FY20 as the 12 months ending June 30, 2020, except Michigan, which concluded FY20 on September 30, 2020.
All NPi’s US ilottery programs experienced significant growth over FY19. The Michigan Lottery achieved a total sales increase of 86% and, since launch, has contributed over half a billion dollars before operating expenses to the Michigan School Aid Fund.
The Virginia Lottery saw a 29% growth in FY20 esubscription sales, while FY20 marked the New Hampshire Lottery’s first full fiscal year of ilottery operations, recording over 142% growth in sales in support of funds for education in the state.
As for North Carolina’s program, which NPi converted from the lottery’s previous program that enabled the sale of draw games online, it was live for only eight months in FY20 and surpassed topline sales from the entire prior fiscal year by 57%.
Liz Siver, General Manager, NeoPollard Interactive, said: “Since its inception, NPi has been dedicated to delivering the most entertaining, engaging, and profitable ilottery programs to our customers. Covid-19 has highlighted the importance for lotteries to diversify their sales channels.
“At NPi our mission is to enable lotteries to generate revenue through online channels and FY20 proved the significance of this channel to grow our customers’ overall lottery sales performance.
“We are proud that our industry-leading products and services have helped our iLottery partners continue to drive sales, engage with players, and maximize revenue for the many good causes they support.”
Last month, NPi expressed in a statement that it was ‘thrilled’ with the decision taken by the First Circuit of the US Court of Appeals confirming the federal Wire Act is limited to sports betting and, therefore, will not affect state-run lotteries.