Pollard Banknote Limited has extended its instant ticket games and related services contract with Loto-Québec.
The original contract term started on February 1, 2014, and under this extension the lottery partner will continue to serve the Canadian lottery as its primary supplier of instant ticket games until January 31, 2022.
This contract extends the successful and highly collaborative relationship that has been forged between Pollard Banknote and Loto-Québec over the last several years. During this time, the supplier has provided a comprehensive suite of services, including game design, instant ticket production and marketing.
Marie-Claudel Lalonde, Senior Director, Strategy and Marketing Communication at Loto-Québec, said: “Loto-Québec is pleased to continue working with Pollard Banknote to create innovative games that offer players exciting new experiences.”
Loto-Québec has long been recognised for its responsible, innovative, and dynamic approach to its instant ticket portfolio.
The lottery’s quest to bring novel game concepts to its players has inspired the development of several new instant ticket collaborations between the lottery and Pollard Banknote, including tickets with multi-player functionality and other unique print features, to be introduced in the coming months.
Also, Pollard Banknote’s industry-leading innovations, including Scratch FX, pouched games, and various speciality inks, have proven to be a natural fit for the lottery.
Michelle Annandale, Vice President, International Sales & Marketing, Pollard Banknote, added: “Loto-Québec is a valued customer and we are exceptionally proud of the strong partnership we have cultivated as their primary instant ticket partner.
“We look forward to continuing to support the lottery with innovative products that meet its high standards of quality and security while providing the utmost flexibility in terms of production and new concept development over the coming year.”
Last month, Pollard Banknote added Atari, one of the world’s most iconic consumer brands and entertainment producers, to its portfolio of licensed games.