Spinola Gaming enters esports lottery market

Spinola Gaming has announced the world’s first esports-based and customisable lotteries after gaining new Latin American esports-based lottery partners.
Image source: Spinola Gaming

Lottery software provider Spinola Gaming has announced the world’s first esports-based and customisable lotteries after gaining new partners providing esports-based lotteries for the Latin American market.

With the ever-growing rise in esports activity, operators are looking for new revenue streams to monetise their traffic.

Spinola Gaming products have gained interest in the Latin American and Asian markets, with Latin American esports operators and suppliers already in discussion on integrating its new and updated esports lottery platform for these regions.

Thomas Mahoney, COO of Spinola Gaming, said: “The future of esports is very likely to spill into mobile games, which will reduce barriers of entry, and allow even more games and gamers to come pouring in.

“Although lottery games are seen as one of the oldest types of gaming verticals, and esports is considered one of the newest, we believe that both verticals can work hand in hand to provide the best experience possible for our clients’ players.

“We’ve seen great growth in Latin America from an online lottery perspective, and with all the indications showing esports to grow rapidly there, I’d say Latin America, as a region is one to watch in 2021.”

The provider’s esports lottery products are built around integrating global lotteries, custom esports based lottery products, digitised scratch cards, along with instant spin and win games, designed around esports events and tournaments in perspective.

With player and viewership numbers increasing sharply around the key esport gaming titles, operators have seen a massive increase in new registrations. According to Business Insider, esports betting saw an increase of over 60% in GGR in H1 of 2020, a considerable amount when compared to the decline in sports betting during the same period.

Spinola Gaming envisions the esports market to increase even further over the next 2-3 years, and the pandemic has very clearly acted as a catalyst for the esports betting market.

Most projections see the esports ecosystem on track to surpass $1bn. In terms of audience, APAC, North America and Europe are currently the top three esports markets, but one of the fastest-rising regions is Latin America, which is expected to rise to $42m by 2023.

Spinola Gaming’s product team and marketing department anticipated and discussed this situation in the final half of 2020, and designed a full lottery product suite that is applicable for esports operators to design and launch lotteries during tournaments and games.

The provider’s custom lottery games allow all operators the ability to run their own fully customised jackpot games in the same, or similar formats as the world’s leading lotteries. With esports, the jackpots available are fixed or progressive, and results are based on third party draws or the lottery supplier’s fully certified RNG.

Spinola Gaming’s lottery games can be implemented for one-off esports promotions or for entire seasons to keep players engaged and returning week after week.

Earlier this month, Spinola Gaming announced new partnerships with several Brazilian lottery operators, taking advantage of its new Latin America focused solutions via its lottery management system, global/custom lotteries, instant games and digital scratch cards.