Norway’s state lottery operator, Norsk Tipping AS, has announced it will be strengthening its online casino offering through a new cooperation with Swedish provider Genera Networks and Greentube, the Novomatic Interactive division, following a public procurement process.
Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping, said: “We are very pleased to add Genera Networks and Greentube as suppliers of digital content to the Norwegian players and continue our long partnership.
“Their portfolio is a good match, and we look forward to providing our players with their diverse collection of world-famous titles for many years to come.”
Genera Networks and its sub-contractor Greentube will provide casino titles as well as other online games to Norsk Tipping starting from early 2021, and the contract is valid for up to eight years with an estimated value of €25m.
Norsk Tipping has been a Genera customer since the first contract to supply VLT content was awarded more than 10 years ago. The lottery operator also operates the neighbour raffle game Nabor since 2015 under a licence from Genera.
Michael Bauer, CFO/CGO at Greentube, added: “After four months of hard work on this tender together with our partners at Genera, it is a significant achievement to win the contract against a strong line-up of competitors.
“Norsk Tipping is a well-respected name in the industry that needs no introduction. Being chosen as the only new provider to supply their online casino gives testament to the quality of our portfolio and reinforces our position as a market leader in igaming content.”
Rickard Strömberg, CEO at Genera, stated: “Our unrivalled success with an average market share of 64% in the Norwegian VLT market, our understanding of the Norwegian player and our longstanding partner Greentube ensure that Norsk Tipping will have the best online games in the coming years.”
The first games under the contract will be launched in early 2021 and will include some of the most successful titles from Norsk Tipping’s VLT operations, marking an important step in the operator’s omnichannel strategy.
Last week, Norsk Tipping announced it had signed two new supplier agreements with Playtech for online casino and Video Lottery Terminals (VLT) products.