Sightline Payments and FreedomPay, both fintech solution providers serving the lottery, gaming, sports betting, and entertainment sectors, have formed a strategic partnership to jointly develop, market and deliver a new cashless digital payments and patron loyalty platform.
The system will offer a broad industry reach and features for which both companies are widely regarded and it promises to transform the growing gaming and entertainment industries.
The partnership will combine cashless digital payment solutions with robust customer loyalty programs for in-house gaming properties, digital and mobile gaming, food service, retail channels, and more, taking the integrated resort customer experience to the next level.
The platform merges proprietary business intelligence and behavioral data from both organisations to create a robust patron persona, allowing resort operators to deliver a personalized and immersive experience both on and off the gaming floor.
CEO Joe Pappano said: “The events of 2020 have dramatically and permanently changed many attitudes, behaviors and even industries around the world, and chief among them is an incredible urgency to move our society away from cash to innovative new cashless payment technologies.
“This strategic partnership between two leading fintech payments providers not only promises to deliver a digital payment solution to the gaming industry, but it opens up entire new industries like retail, sports, and entertainment, creating incredible new opportunities for partnerships in a much bigger and broader gaming and hospitality ecosystem.”
Christopher Kronenthal, President & CTO at FreedomPay, added: “The partnership with Sightline Payments is a first for the sector and brings a new and elevated customer experience that transforms the world of gaming and hospitality.
“A completely digital experience not only gives customers more flexibility but also allows integrated resorts to drive relevant discount and incentives to guests through secured data. This has never been achieved in the industry before and we believe this will be a true game-changer for the sector.”
FreedomPay and Sightline serve many premier gaming and entertainment operators in the United States, including the top 10 sports betting and gaming operators.
Additionally, Play+, Sightline’s flagship solution for seamless and secure pay-and-play with nearly 1.5 million enrolled accounts, is the leading cashless mechanism for users to safely and easily store money and fund their entertainment on gaming apps, on the gaming floor, and on sports platforms with instant access to their money, anytime, anywhere, all from a smartphone.
Last week, Sightline announced a strategic investment from Searchlight Capital Partners, a leading global private investment firm with more than $8bn in assets under management. The transaction establishes a post-money valuation of $525m for the company.