Aspire Global has expanded into the Russian market by signing a platform and lottery agreement with the Russian National Lottery’s operator Sports Lotteries LLC.
Aspire Global’s BtoBet will provide its technologically advanced Player Account Management (PAM) module platform and facilitate access to lottery games on online and retail channels to the Russian state lottery operator, one of only two licensees in the country.
Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games.
“We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry. The lottery vertical is highly popular in Russia resulting in sales which were around €1bn in 2019. We are confident that together with Sports Lotteries we will contribute in a significant way to the industry’s exponential growth.”
BtoBet and Sports Lotteries have entered into a three-year agreement with the option for further extension, and it includes the provision of 10 instant lotteries in the form of classic printed tickets for retail sales only and five draw-based lotteries for both online and retail sales channels.
Ratmir Ronami, Project Manager for Sports Lotteries LLC, added: “We are proud to embark on this multi-year strategic partnership with Aspire Global’s BtoBet that will see us go from strength to strength by using the valuable insights and best practises that Aspire Global and BtoBet are renowned to employ.
“I am positive that this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as it will take the Russian lottery industry to a whole new level.”
