Scientific Games Corporation has been awarded a new, five-year contract from the Massachusetts State Lottery Commission (MSLC) to supply the lottery operator with its instant games, second chance promotions and digital engagement programs.

Scientific Games’ new contract, which may be extended up to two years by MSLC, is expanded to include consumer digital services that will engage players through second chance game features and help the Bay State lottery protect and grow revenues for the Commonwealth.

The company currently creates and produces 96% of the lottery’s instant games. In the fiscal year 2020, its products generated $3bn of the lottery’s $3.6bn in total instant game retail sales.

In the fiscal year 2021, which began on July 1, Scientific Games has helped the Mass Lottery grow instant game sales by 11.3% or $99.7m.

Ed Farley, Chief Marketing Officer for MSLC, said: “The combined expertise of the Mass Lottery team and the teams at Scientific Games has resulted in great instant game entertainment that has generated strong revenues to benefit programs in the Commonwealth. We look forward to continuing this partnership and working to expand player digital engagement.”

The company produced the Bay State lottery’s first instant game in 1974 and its products and expertise helped grow the lottery to the number one instant game lottery in the world (La Fleur’s Almanac, 2019 per capita sales).

One of the lottery’s franchise games, 50-100-500 Blowout, created by Scientific Games, generated record retail sales in the Commonwealth, its success spurring other lottery jurisdictions to offer the game to players.

With more players moving to digital game entertainment, the company will work with the lottery on additional second-chance promotions, like the James Bond Lottery Challenge, played through desktop and mobile applications, as well as important digital engagement initiatives that meet players where they are.

John Schulz, Senior VP, Lottery Instant Products for Scientific Games, added: “It goes without saying that the Mass Lottery has been the highest performing instant game lottery in the world for many years and continues to set the bar for lotteries around the globe. We are extremely proud of the results of this trusted business partnership over the past four decades.

“Our second chance and digital services are second to none, and we look forward to further expanding Scientific Games’ services to player engagement in online/mobile channels in Massachusetts.”