Scientific Games Corporation has won a new 10-year contract from the Oklahoma Lottery to supply lottery central gaming system services and its Scientific Games Enhanced Partnership (SGEP) program, which provides game category management of the Oklahoma Scratchers.
Under the new contract, which may be extended for five additional years, the company will also provide a combination of its integrated suite of value-add products including SCiQ instant game retail ecosystem, PlayCentral self-service retail terminals, Infuse business intelligence software, and gem|Intelligence retailer intelligence software.
The Oklahoma Lottery has partnered with Scientific Games on all of its technology and games since its inception in 2005.
In the past three years, Oklahoma Scratchers retail sales grew by almost 200%, contributing an incremental $50m in returns to the state for education and setting a record for instant game retail sales growth in the US.
The Lottery received legislative relief on mandated margin percentages in 2017, which allowed for more prizes and an entertaining game portfolio for consumers. Over the past five years, the Oklahoma Lottery experienced a remarkable 10% CAGR increase in total retail sales.
Jay Finks, Deputy Director of Oklahoma Lottery, commented: “We have accomplished great things during our 15-year collaboration with Scientific Games, and we look forward to continuing our efforts to responsibly grow the Oklahoma Lottery’s profits to benefit teachers and students in our state.”
“Scientific Games congratulates the Oklahoma Lottery achieving $1bn in education funding, and we are honored to support their impressive growth returning more proceeds to these critical programs in the future,” said Pat McHugh, the firm’s EVP & Lottery Group Chief Executive.
“We appreciate our partnership in creating an entertaining game portfolio, providing advanced technology to power the Lottery ecosystem and improve the retail experience, expertly managing Oklahoma Scratchers products, and sharing retailer analytics that help intelligently maximize sales and profits.
“We also congratulate the Oklahoma Lottery on achieving the highest growth for instant game sales in the US over the past three years and look forward to another successful 10 years of collaboration.”