Inspired Entertainment Inc has announced that its Virtual Sports offer will become the first Virtuals product authorized in Turkey on behalf of the Turkish National Lottery.
The firm has signed a contract with Sisal Sans, a Turkish joint venture between Sisal SPA and Şans Digital ve Interaktif Hizmetler Teknoloji Yatirim AS, to provide its V-Play Plug & Play solution, a complete end-to-end online virtual sportsbook product.
Under the terms of the deal, Virtual Sports has been authorized by the Turkish Wealth Fund Management and will now be available on desktop and mobile through misli.com.
Brooks Pierce, Inspired’s President and Chief Operating Officer, said: “We have worked with Sisal for many years in Italy, supplying our video lottery terminals, Virtuals and mobile products. We are thrilled to partner with their Turkish joint venture, Sisal Sans, to offer our Virtuals products in Turkey.
“Our Virtuals have proven popular in the UK, Italy and Greece and we see Turkey as an opportunity to showcase our new Plug & Play solution and the strength of our overall Virtuals offerings.”
Selim Ergun, CEO of Sisal Sans, added: “We have been tasked with maximizing revenue of the Turkish National Lottery to benefit the Turkish public and we believe our positive performance will be based on innovation.
“Inspired’s Virtual Sports speak to that innovation, offering fast-paced action, ultra-realistic player simulations and a tremendous breadth of bet types, and we are excited to be the first certified website to offer Virtuals in Turkey. We are looking forward to working with the Inspired team to bring a continual stream of betting content to our customer base, especially given the limited live sports now available.”
In 2019, Italy’s Sisal Group, in partnership with Şans Digital ve Interaktif Hizmetler Teknoloji Yatirim AS, an affiliate of Turkey conglomerate Demirören Holding, won the bidding process called by Turkey’s Sovereign Wealth Fund, the license holder of the Turkish National Lottery (Milli Piyango) for a 10-year operational contract.
