Scientific Games Corporation has announced it has extended its existing software license agreement with the Michigan Lottery, enabling the operator to take advantage of new software features and capabilities and benefit from SG’s cloud hosting services.

The company’s gem|Intelligence software has played an important role in driving and sustaining a higher level of retail performance and increased instant game sales for the Michigan Lottery. Gem|Intelligence is also helping Michigan Lottery’s district sales representatives stay connected with retailers and provide support.

William Griffin, Deputy Commissioner of Sales for the Michigan Lottery, said: “Gem|Intelligence continues to be instrumental for our sales representatives, management and retailers. The software helped the Michigan Lottery increase new instant game penetration and improve communication between all Lottery stakeholders. Gem|Intelligence has been key to facilitating collaboration and retailer sales growth that ultimately benefits K-12 education in Michigan.”

As an effective, seamless toolbox in a multi-vendor environment, gem|Intelligence is a key component of Scientific Games’ gem|Suite portfolio of lottery back-office applications to help streamline lottery business processes and improve efficiencies for retailers.

It is an agile retailer relationship management platform that can be used anytime, anywhere, and on any device for graphically presented, near real-time retail performance visibility and management.

Patrick McHugh, EVP & Lottery Group Chief Executive for Scientific Games, said: “Scientific Games embraces the strong, collaborative business relationship our gem|Suite team has created with the Lottery and its retailers to help maximize profits for Michigan education. 

“We are very pleased that our integrated, cloud-based performance-management applications helped the Michigan Lottery increase instant game sales and streamline operations. Gem|Intelligence is a valuable investment, proven even more so as lotteries work to optimize retail performance.”

In addition to gem|Intelligence, the company also currently supplies the Michigan Lottery with instant games and licensed properties. Scientific Games is a US-based provider of games, technology and services to more than 150 lotteries around the globe, including nearly every North American lottery.