Lottery industry omni-channel content solutions provider Vermantia has announced it has expanded its portfolio and will now provide global racing content to Italian operator SISAL.
As a result of the deal, SISAL has become the first operator to take advantage of the gaming regulation expansions while also enhancing its offering through the use of Vermantia’s A-TV channel that is set to provide a broader range of international horse racing content to the operators Italian audience.
George Fotopoulos, COO at Vermantia, said: “With the Palinsesto Complementare in Italy, there are no longer restrictions on screening international horse racing content from abroad, and SISAL spotted player demand for that content quickly. Thanks to our A-TV channel, Italian players have now access to a wide range of premium global racing.
“The real sweet spot for customer engagement now more than ever is good quality data, readily available betting markets and top-quality live racing pictures from across the globe. This ensures a welcome boost to the Italian market.”
The deal sees Vermantia adopt the solutions provider’s A-TV racing channel for the operator’s entire retail and online network. The channel features a daily schedule of action-packed horse racing from the UK, Australia, New Zealand, India and South Africa.
Additionally, the operator will benefit from the provider’s low latency streaming and the latest broadcasting technology, with Vermantia also watching over the set up, broadcasting and operating of the A-TV channel on behalf of SISAL’s retail estate and online channel.
Massimo Temperelli, Managing Director Betting at SISAL, commented: “The Italian market requires a bespoke approach with an understanding of what it is that makes Italian bettors tick. Vermantia offers a true plug and play solution, fully localised to meet the market’s requirements.
“We are set to offer the widest horse racing content, improving the live betting experience in our shops and online with top quality racing from abroad thanks to Vermantia, adopting also its reliable and scalable streaming solution.”