As reported by Gaming Intelligence, Gibraltar-based Lottoland has announced the UK launch of Lotto x5, a new online lotto betting game which gives players five chances to win £1m from a £1 stake.
With draws taking place three times a week every Wednesday, Friday and Saturday, the new title will see players choose six numbers between one and 59 for entry into a multi-prize draw.
The launch of the new lotto betting game follows on from research undertaken by Lottoland which uncovered that the most popular response amongst players regarding the reason why they play the lottery is to ‘become a millionaire by next year’.
Lottoland Chief Executive Nigel Birrell, stated: “Lottoland understand the huge lottery fandom here in the UK and we recognised that in order to stand out, we have to make sure that we offer more.
“That’s what has inspired Lotto x5 – to make our games as compelling as possible, we’ve been asking UK lottery players what they really, really want from their lottery games, so that we could develop the best UK game for UK consumers.
“Lottoland is built on the promise of giving consumers more. Whatever their ‘more’ happens to be… More value. More choice. More chances. More jackpots. More playfulness. And we’re looking forward to creating more UK millionaires with Lotto x5”
