Lottery operator INTRALOT’s Dutch subsidiary, INTRALOT BENELUX BV, has signed a four-year contract with Nederlandse Loterij for the provision of its next-generation sports betting platform, INTRALOT Orion.
The deal, which includes an extension option of three years, will see INTALOT Orion enable the operations and management of TOTO’s retail sportsbook, the dedicated Nederlandse Loterij sports betting brand.
Bas van de Bunt, Director Business Transformation and Strategic Projects, Nederlandse Loterij, stated: “Nederlandse Loterij is the largest provider of games of chance in The Netherlands. One of our fastest growing brands is TOTO, the only legal provider of sports betting in The Netherlands. With INTRALOT Orion we are able to provide a seamless digital sports betting experience in retail, which meets the wishes of our TOTO customers and our retailers.”
As a result of the agreement, INTRALOT Orion will provide hosting, maintenance, and support services for the sports betting solution, while enhancing the operation with its Managed Trading Services, land-based sales channel monitoring, and performance assessment.
INTRALOT Group CEO, Dr Chris Dimitriadis, commented: “This contract extends the successful and nearly 12-year partnership between INTRALOT and the leading operator in Τhe Netherlands. The success of Nederlandse Loterij over the last years has been particularly impressive and we are looking forward to continuing the delivery of our state- of-the-art technology and to contributing to the growth of Nederlandse Loterij and its yearly remittance to Dutch society.”
Stergios Binopoulos, CEO of INTRALOT BENELUX BV, added: “We are excited to continue our long-standing relationship with Nederlandse Loterij and celebrate today with our valued customer the successful inauguration and completion of various projects. We have worked together to launch many innovative and engaging products over all these years that have enhanced the Nederlandse Loterij offering throughout the Dutch gaming market and increased the support for the good causes. We can proudly continue along this mutually beneficial path.”