Stats Perform adds Norsk Tipping to growing partner portfolio

Following a competitive tender process, Norwegian lottery operator Norsk Tipping has announced Stats Perform’s Watch & Bet service will become its sole live streaming video supplier.

Under the terms of the new agreement, Stats Perform is now set to utilise its Watch & Bet service to provide live streams of thousands of sports events and matches to Norsk Tipping customers.

Over 80 football competitions are included within the deal including Spain’s La Liga and France’s Ligue 1 leagues, with tennis ice hockey, basketball, cricket, darts, handball and esports also covered within the content agreement. 

Norsk Tipping’s head of gaming operations, Hans Erland Ringsvold, stated: “Streaming provides live entertainment, gives bettors more insight into what they’re betting upon and makes Norsk Tipping an even more relevant site to spend time on.

“Stats Perform came through as the preferred streaming service provider after a competitive tender process with a strong portfolio of live vision rights, good 24/7 coverage and events with high attractivity for the Norwegian market.”

The partnership follows on from multiple announcements made by Stats Perform earlier this month regarding the further expansion of its data rights portfolio.

These deals saw the sports data and artificial intelligence technology specialist agree partnerships with Cricket South Africa (CSA), to serve as its exclusive official data partner, as well as with the United Soccer League USL competitions, which saw the organisation secure the long-term official betting data rights for the USL’s two professional leagues, the USL Championship and USL League One.

Stats Perform’s chief betting officer Andrew Ashenden concluded: “Live streaming creates the ultimate rounded, entertaining betting experience by putting high quality live real sport straight into the sportsbook.

“We’re proud to have been trusted to partner with another lottery and are looking forward to seeing the positive feedback from Norsk Tipping’s customers.”