Online lottery operator Lottoland has integrated a new bingo vertical from igaming content provider Pragmatic Play according to an announcement this week.

The latter’s slot games portfolio is already live with Lottoland, and now, via the single API integration, customers will have access to Pragmatic Play’s bingo offering, including five different variants of the game (30, 50, 75, 80 and 90-ball), as well as the exclusive Bingo Blast product.

This new take on an enduring game genre includes engaging visuals, a new way to play and high-quality elements designed entirely in-house. A game of Bingo Blast is three to four times faster than the average 90-ball bingo game. With its customisable UI and UX and clear-cut back office, the product is, said Pragmatic, one of the most innovative on the market.

The firm’s Chief Commercial Officer, Melissa Summerfield, said: “We’re thrilled to build upon our partnership with Lottoland by adding our state-of-the-art bingo product to its extensive offering. The bingo vertical’s network is run by a highly experienced team and the product comes equipped with a multitude of features including BOGOF, Roll-On, Multi-Stake, XTG, as well as a chat host service.”

Lottoland CEO Nigel Birrell said: “It’s fantastic to be joining forces with Pragmatic Play once again and we’re thrilled to add its exciting bingo vertical to our extensive offering. At Lottoland our customers’ enjoyment is paramount, and we always aim to deliver them the best products available.”