Having successfully launched in September 2018, the New Hampshire Lottery has announced it is partnering with global instant win games supplier Instant Win Gaming (IWG) to enhance and expand its iLottery offering.
As a result of the deal, the New Hampshire Lottery has now gained access to IWG’s growing game portfolio which features hundreds of games, as well as the ability to build custom content specifically for players in the Granite State.
Charlie McIntyre, Executive Director, New Hampshire Lottery, stated: “We are pleased to embark on this partnership with IWG as we look to further expand New Hampshire iLottery. IWG’s strong reputation for delivering high-quality, exciting games, along with a track record of success, were key drivers in its selection.
“We are always looking to develop new ways to engage our current players, while reaching new audiences, and we see IWG’s games as the perfect complement to our current offerings.”
Since its 2018 inception, New Hampshire iLottery has played a critical role in driving revenue for education in New Hampshire and sales continue to increase, with figures currently up by almost 100% year-on-year and over 67,000 players registered.
Rhydian Fisher, IWG CEO, added: “It’s an extremely proud moment to have been selected as an e-Instant game supplier for the New Hampshire Lottery. Applying our expertise to the already successful New Hampshire iLottery program is a rare opportunity in our industry. We cannot be more excited to begin working with New Hampshire and to offer our award-winning games to players in the Granite State.”
This agreement with the New Hampshire Lottery extends IWG’s WLA and NASPL client list to 21 lotteries worldwide, including eight lotteries in North America.
Furthermore, the deal also marks IWG’s second integration with NeoPollard for a US Lottery, extending the partnership that began in 2016 with the successful Michigan Lottery program.