Online lotto operator Lottoland has launched a new title based on the legendary TV game show, Deal or No Deal.
The show aired for 11 years in the UK and was hosted by popular TV presenter and personality Noel Edmonds. In Deal or No Deal Lotto, players choose six numbers between 1 to 49 hoping to match as many as possible via Lottoland’s Instant Win draw.
If players match any numbers, they get the chance to Beat the Banker in a fun and fast, red-box game – recognisable from the TV show – where they could multiply their win or perhaps win just a penny.
Lottoland CEO Nigel Birrell said: “We are incredibly excited to be bringing this game to the market. Deal or No Deal was an iconic gameshow presented by the legendary Noel Edmonds and we are thrilled to be able to offer this as our latest TV-branded lotto game.
“We are hoping to build on Noel’s winning streak when it comes to TV shows – with hits such as Telly Addicts, Noel’s House Party and The Late, Late Breakfast Show in his career.
“He’s got a great track record for picking winning formats, having also also done brief stints with Top of The Pops, Top Gear and quite recently the huge ITV show, I’m a Celebrity, Get Me Out of Here.
“We are always trying to find new ways to innovate in the sector and bring more choice to our customers – we plan to have a lot of fun with this lotto game and look forward to seeing how our customers get on when trying to ‘Beat the Banker’ themselves.”
Last year, Lottoland launched a £20m scratchcard, offering the largest lump-sum prize available through a single scratchcard game.
Previously, the company also gained a Guinness World Records title for the Largest Online Gambling Payout, when a German player scooped the EuroJackpot top prize of €90m (£79m) at Lottoland.