MGA license sees Megalotto go live

Megalotto, a new lottery and gaming brand backed by Optimizer Invest, has announced it will be going live in multiple markets after securing its licenses from the Malta Gaming Authority (MGA).

Having secured these licenses, the operator is now set to target a multitude of territories as it looks to ‘redefine the online lottery experience’. Moreover, the operator has also officially announced it will be launching its mobile-first lottery and gaming product on the Gaming Innovation Group platform.

Grant Williams, CEO of Megalotto, comments: “We are delighted to be going live with our new venture and to get our product in front of customers. Our vision from day one has been to design and build an innovative and disruptive lottery product, and we believe we are on track to do just that. 

“We have recruited a high quality, experienced management team to lead the launch of this new Optimizer Invest backed product, matching the ambitious plans we have in place for the markets we will be targeting.”

The new product moves away from traditional transactional lottery products and offers an intuitive and simple to use interface. As a result, the operator has positioned itself as a unique brand within the online lottery space. 

Petter Moldenius, CEO of Optimizer Invest, added: “The innovative Megalotto product is the result of a successful partnership between two of our portfolio companies, bringing a world class, truly customer friendly experience. Megalotto will give millions of players access to lotteries on a global scale in a mobile-first environment that is pushing the envelope for innovation of iGaming experiences on-the-go.”

In addition to offering the biggest jackpots from the world’s leading lotteries, Megalotto is also set to offer scratchcards, instant win and slots content, with the aim of pushing the boundaries of mobile lottery and ‘resonating strongly with new and existing lottery customers.’