American lottery technology and courier firm Lottery.com is looking to tap into the multi-billion dollar European and Asian markets.
The firm has provided further details on its previously mentioned expansion plans, though it has not stated specifically which ‘key European and Asian markets’ it is targeting.
What is clear are its far-reaching ambitions and expectations, however. Lottery.com states that it expects to generate immediate revenue and establish a ‘clear path’ for further global expansion by stepping up its Eurasian presence.
Stakeholders interested in monitoring the company’s progress with this will not have to wait long, according to Lottery.com’s recent statement, as it plans to launch in multiple Eurasian markets later this month.
Matthew McGahan, Chairman and CEO of Lottery.com, said: “We are thrilled to relaunch Lottery.com’s brand and platform to new consumers and markets, starting with our initial expansion into multiple countries in Europe and Asia.
“This marks a strategic step outside of the US, paving the way for our global ambition—to offer communities worldwide a unified lottery solution.”
Eurasia offering opportunities against US challenges
Lottery.com built up its name in the US as one of the country’s biggest lottery courier apps, providing a digital service for lottery customers to buy tickets and other products from state lotteries which are for the most confined to retail activities.
Courier services are facing some regulatory challenges in the US at the moment, however, with a number of state governments increasingly viewing the services as a form of gambling and regulating them as such – New Mexico being one of the latest examples.
Increasingly difficult regulatory conditions may have promoted Lottery.com to expand its wings and look eastward in search of new markets and revenue streams. The value of the European and Asian lottery spaces cannot be understated too, however.
Lottery.com itself has noted that out of the more than US$300bn global lottery industry, it is estimated that the European and Asian markets accounted for US$118.75bn and $510bn in 2025 respectively.
The firm asserts that its strategic expansion will see it target key jurisdictions on both continents with ‘innovative lottery solutions’ while it is also vomiting or investing in a cutting-edge lottery technology platform designed to meet the diverse and complex demands of international markets.
“Our expansion into international markets is a major milestone for Lottery.com and represents the next phase of the Company’s growth strategy,” said Gregory Potts, Chief Operating Officer of Lottery.com.
“By leveraging our investments in lottery technology and deep industry expertise, we are well-positioned to meet the demands of new players and partners worldwide. We are excited about the opportunities ahead and look forward to delivering innovative lottery experiences to global audiences.”