Online lottery games provider Lottoland has reached a customer milestone, recording a total of 20 million players worldwide.
This was delivered thanks to the company’s global expansion strategy, positioning it across 15 markets and acquiring 2.5 million new customers in the last year alone.
The latest achievement doubles the firm’s previous major milestone of 10 million customers that it hit five years ago in 2019.
Currently in its 11th year of operation, Lottoland celebrated with the recent launch of a series of new products, including the Keno jackpot game KenoGO for Australian consumers. The product saw a 15% month-on-month growth in just a year, culminating in $100m in paid customer winnings.
In August this year, the firm went on to submit a licence application to enter the upcoming regulated market in Brazil – a region where Lottoland has already seen strong year-on-year tailwinds.
Nigel Birrell, CEO of Lottoland, said: “We’re thrilled to have over 20 million people now using Lottoland in 2024. This is a huge achievement for the worldwide Lottoland team, and I could not be prouder of them and their achievements in the past few years.
“To have doubled our customer base since 2019 is a fantastic accomplishment and it just goes to show that the time and effort that every person at Lottoland puts into its product offerings, customer service and brand recognition is worthwhile.
“We have lots of plans to keep innovating in the market and bringing exciting new things for our customers – all 20+ million of them.”
The company has also worked on a plethora of internal innovations, such as its proprietary AI customer service solution Lopetto. The solution has already clocked 3,600 hours of customer service agent time and has contributed to a 27% customer retention increase – mainly in Germany, Austria and Brazil.
Birrell added: “Since the very beginning, we have always strived to be a driving force in the gaming industry and navigate new ways of disrupting the market. Back in 2013, Lottoland was the first company in the sector to have established its own insurance model which allowed us to continuously offer something exciting for our customers, with new products and record-breaking jackpots.
“Now, I’m incredibly proud that the team is continuing to break the mould to this day, not only with our products but with developments in AI and automation that are vastly improving performance for our customer base and for our staff.”