NeoPollard Interactive (NPI) has signed a deal with the West Virginia Lottery, centred around the delivery of a turnkey iLottery system but also including a number of other caveats.
Included in the 10-year contract, which has an optional provision for a one-year renewal, are a range of products and services from Tel Aviv-based iLottery solutions supplier NeoGames.
The deal covers the NeoGames’ Games Studio library, the Neosphere player account management (PAM) system, NeoDraw central gaming system (CGS) for draw games and the NeoEngage customer engagement platform.
“NPI is delighted to celebrate this exciting partnership with the West Virginia Lottery,” remarked Colin Hadden, Vice President & General Manager, NeoPollard Interactive.
“We look forward to supporting the success of the West Virginia Lottery with an iLottery 360° Solution that powers several of the most successful iLottery programs in North America, including those in New Hampshire, Michigan, Virginia, North Carolina, and Alberta.”
A division of Pollard Banknote, NeoPollard Interactive is the company’s specialist ilottery division. The company will also deliver a mobile app for the state lottery complete with a loyalty points system, a retail finder and jackpot alerts.
Also included is Banknote’s playON Player Engagement Platform, which will be used to support player acquisition. The Games Studio library side of the deal will cover instant and draw-based games.
The agreement further extends NPI’s reach in the North American lottery sector, where it has partnered with a range of state operators such as Virginia Lottery, New Hampshire Lottery, Georgia Lottery and Canadian Education Lottery, among others.
John A. Myers, Director, West Virginia Lottery, said: “The West Virginia Lottery provides vital support to our state’s education system, senior services, and tourism, while operating with the highest standard of integrity and security.
“As an industry leader in the iLottery space, we firmly believe that NPI will be an ideal partner to help launch iLottery in our state and responsibly increase our contribution to programs that benefit the citizens of West Virginia.”