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Martin Novák will take on responsibility for Allwyn UK’s data strategy for  the National Lottery licence takeover, in his third role at the firm.

A long-term Allwyn employee and senior manager, Novák joined the pan-European lottery operator prior to its rebranding from Sazka, taking on the role of Senior CEM Specialist back in May 2015.

His seven years and seven months tenure with the company has since been promoted to Head of Business Intelligence in April 2017.

Upon promotion this week, he will take on duties as Data Director for Allwyn UK, Czech-based Allwyn’s British facing division. Novák will be responsible for the data strategy for the licence transition period, although not for the full 10-year operating period of the licence.

Martin Novák announced on LinkedIn: “Thrilled to share my new role as Data Director at Allwyn UK for the remainder of our transition until we become operator of The National Lottery in February 2024! Excited to lead data-driven strategies and help shape our plans for the future of Fourth National Lottery licence.”

Describing his duties, Novák explained that his primary responsibility will be “helping shape Allwyn data landscape in preparation for taking on the Fourth National Lottery Licence, with primary focus on Business intelligence, Data warehousing, and Data management, all within the framework of robust Enterprise Data Governance”.

Novák takes the helm of Allwyn UK’s data strategy for the National Lottery, which it is due to assume licensing duties of in February 2024 after winning the Fourth Licence Contes last year, unseating long-term steward Camelot UK.

To streamline the transition period and circumvent legal challenges from Camelot, Allwyn acquired the Watford-based company from the Ontario Teachers Pension Plan (OTTP) earlier this year.