Kansspelautoriteit (KSA) introduces improvements to Dutch gambling’s self-exclusion register, CRUKS, for better user experience and control
The Netherlands Gaming Authority, Kansspelautoriteit (KSA), has announced updates to ‘CRUKS‘ – the country’s Central Register for Self-Exclusion of Games of Chance. The primary focus of these enhancements is to simplify the process of setting a temporary gambling stop for players.
KOA market participants have been informed that an updated website (cruksregister.nl) now offers a ‘reflection period’ for users who wish to unsubscribe following their gambling stop. All licensed Dutch gambling operators must continue to connect their player databases to CRUKS, which has recorded over 38,000 self-exclusion requests since its launch on October 1, 2021.
The system will maintain a minimum six-month self-exclusion period across all licensed gambling services, both online and land-based. KSA has also replaced the term “play break” with “gambling stop” on CRUKS, to more clearly convey the meaning of self-exclusion. Players can unsubscribe after six months, and an added ‘eight-day reflection period’ aims to deter impulsive unsubscriptions.
Recently, the Dutch government informed operators of its plans to enforce “untargeted advertising” from July 1. This will require operators to adhere to stricter advertising policies, as marketing campaigns will be closely scrutinized by KSA. Restrictions include banning TV commercials and marketing in public spaces like billboards and print media. Bookmakers will have slightly more leeway in online and social media advertising but must ensure their promotional content targets audiences aged 24 and above.
In addition, KSA Chairman René Jansen warned KOA operators of the need for intensified supervision of duty-of-care, focusing on improving customer interventions, staff training, and the application of safety controls.