Scientific Games (SG) has begun to roll out UK-developed lottery instant scratch game printing technology scratchcards for its US and Canadian operations.
The group aims to provide its Dimension products featuring a holographic-like effect to US and Canadian lotteries from its hub in Atlanta, Georgia, having been produced in Leeds, Yorkshire, UK.
Colorado Lottery has become the debut operator of the Dimension scratchcard products, with the New Mexico Lottery and South Carolina Education Lottery due to integrate and launch in the spring and summer.
John Schulz, President of Americas and Global Instant Products for Scientific Games, said: “Scientific Games continues to lead the way in specialty and HD digital printing technology to innovate new lottery games for today’s players.
“Our global teams adopt trends from inside and outside the industry, exploring what’s next, using analytics, and testing new products with player research groups.
“We’re continuing to advance game innovation through our long-term technology expansion plan so our customers can offer their players the most exciting scratch play experiences in the industry and drive sustainable revenues for lottery good cause funding.”
According to SG, initial interest has mainly been on $10 and higher price point games, families of games, holiday and special occasion games.
Dimension tech produces ‘holographic-like’ partners on instant scratch games, initially applied to the Cracked Ice and Stella titles, whilst Spheric Lens is the latest.
The products feature ‘different angle refractions with spherical circles’ allowing above and below game graphics, with ‘additional patterns’ under development.
Scientific Games states that it has invested ‘tens of millions’ in scratchcard development across its five product facilities, including the Leeds location.