European Lotteries signs up NeoGames as new event partner

European Lotteries signs up NeoGames as new event partner
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NeoGames has become the European Lotteries’ (EL) latest Level 2 event partner after signing terms on a two-year contract with the trade organisation.

Under the terms of the agreement, the ilottery solutions provider will contribute to all major EL events for the next two years as a semi-premium partner.

Events in the EL calendar this year include an instant games seminar in Porto (May) and a CSR-RG conference in Oslo (September).

Arjan van ‘t Veer, Secretary General of the European Lotteries, commented: “I am delighted to welcome NeoGames as our new EL Partner. NeoGames is a young and innovative supplier to the lottery sector and brings new developments and knowledge to the members of EL.

“We can extend our services to our members and by doing so create more value for the benefit of society.”

The new partnership was unveiled this week at the European Lotteries’ latest marketing seminar in London, held alongside the World Lottery Association (WLA).

Moti Malul, CEO of NeoGames, added: “NeoGames is thrilled to have become a Level 2 partner to EL, the European lottery sector’s largest and most representative organisation. For over a decade, we have been providing our ilottery technology solutions and online games to European lotteries and we are glad that our partners are seeing great success with our offering.

“NeoGames today has nine EL members as its customers and we look forward to working closely with EL over the next few years, contributing to its key events and ultimately playing an instrumental role in helping its member lotteries advance their programs to their players, generate more revenue, and maximise proceeds to good causes.”

This latest agreement follows an ‘important milestone’ achieved by NeoGames last month, when its subsidiary BtoBet was granted regulatory approval from the Alcohol and Gaming Commission of Ontario (AGCO) to provide its sportsbook technology and services to operators in the Canadian province.