BCLC vows to break down self-exclusion barriers with updated programme

HQ of BCLC, who have updated its VSE programme
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The British Columbia Lottery Corporation (BCLC) has strengthened its voluntary self-exclusion programme (VSE) with a mandatory course for participants looking to return to gambling.

Game Plan helps people decide if a return is right for them by providing an opportunity to self-reflect and set out goals before they return, following their six-month, one-year, two-year or three-year term in the newly named Game Break programme. Participants can also choose to extend their term.

The changes have been made to facilitate a more approachable environment and create a better perception of the programme as BCLC seeks to support its ambition of having the ‘healthiest players in the world’. 

“We want players to gamble within their time and money limits, and we want them to feel empowered to take a break if it’s what they need,” said Ryan McCarthy, Director of Player Health at BCLC.

“Taking a break from something is often seen as a positive choice. We’ve designed the Game Break programme to reduce barriers and destigmatise self-exclusion, while also including a reinstatement process to help participants better understand their own gambling behaviours if they wish to return to play.”

With updated branding considered ‘inviting and supportive’, BCLC expects Game Break to ‘evoke a feeling of empowerment’ for individuals considering a break from gambling as an opportunity to regain control.

McCarthy added. “These changes to our self-exclusion program are another way that we’re working to help individuals make informed decisions about gambling and provide them with support and resources to help them practice positive play behaviours.”