In the latest edition of SBC Leaders Magazine, Chris Costello, IGT’s eInstant Studio Senior Director, tells us about the reasons why the US gaming giant chose to take inspiration from a much loved comedy in its latest eInstant title, Ghostbusters Prized Possessions.

Ghostbusters Prized Possessions, IGT’s latest eInstant, packs quite a proton punch. Leveraging one of the company’s high-quality licensed brands, the game’s strong design, entertaining bonus rounds and eye-catching animations are destined to make it a supernatural success.

“We designed Ghostbusters Prized Possessions with players in mind, adding in layers of movie iconography and interesting ways to win,” said Chris Costello, IGT eInstant Studio Senior Director.

“In my favourite bonus round, players battle the Stay-Puft Marshmallow Man to save the city and win prizes. The game is 100% slimy fun that will quickly become a player favourite.”

The enduring popularity of the Ghostbuster mega brand and the game’s vibrant graphics make Ghostbuster Prized Possessions the perfect eInstant portfolio addition to engage players and drive revenues for good causes.

Based on past licensed-property performance, IGT predicts a long shelf life for this game, with it exciting players for years to come.

Licensed Brands – An Acquisition Strategy

Knowing players’ affinity for licensed content, IGT sources the best brands to deliver games with the highest appeal for lottery players. Along with Ghostbusters, the firm has a successful and long standing relationship with the premium brand Wheel of Fortune across casino and lottery products.

In 2022, IGT developed the Wheel of Fortune Prize Burst eInstant, making players feel like they stepped into the game show with its familiar icons, sounds, and of course, the wheel prize spin. Wheel of Fortune Prize Burst recently launched with a US lottery, and it is proving to be popular with players ─ approximately 80% played the game in its first week.

For lotteries interested in omnichannel content, IGT’s game portfolio also includes instant tickets that let players access their favourite brands across channels.

“Along with top-performing mechanics and innovative features, it’s our attention to detail that sets our eInstants apart,” said Costello.

“We take great care in designing games with high-quality art and animations that elevate the entertainment value. It shows our customers’ eInstants gross gaming revenue.

“Year over year, US eInstants grew 6% while IGT US eInstant’s year-over-year gross gaming growth was approximately 45% in fiscal year 2022.”

To learn more about Ghostbusters Prized Possessions, Wheel of Fortune Prize Burst and IGT’s diverse eInstant library, contact your IGT Account Manager or stop by our Stand N3-150 at ICE London to play the games.