Xite Holdings has partnered with SCCG Management on a deal that will see the latter distribute its AZ Billions lottery platform to several new markets.
Under the terms of the agreement, the AZ Billions alphabet lottery will be launched on a global scale with SCCG leveraging their regional offices in the UK, Australia, Brazil, Mexico, India and Uganda to assist with business development and distribution.
Craig Austin, Founder and CEO of Xite Holdings, explained: “The team at Xite Holdings are elated to be partnered with SCCG. Xite Holdings have developed a unique alternative in the online lottery space with AZ Billions.
“It’s a ‘first-of-its-kind’ alphabet lottery platform that is available globally, and the scope of the partnership with SCCG will ensure that our unique offering takes the business to the next level.
“The AZ Billions lottery platform uses letters instead of numbers, using a digital drawing system and an animated live stream of each draw. Along with AZ Billions, Xite Holdings have a number of other products in the pipeline and with SCCG we look forward to bringing these to the market in the near future.
“[It’s] exciting times for Xite Holdings and lottery players worldwide.”
Created and developed in Australia, the platform is currently awaiting an international patent.
In addition to the distribution arrangement, SCCG Management has agreed to provide strategic advisory services to aid the reach and growth of AZ Billions.
Stephen Crystal, Founder and CEO of SCCG Management, added: “We are thrilled to partner with Xite Holdings and their alphabet lottery platform developed with AZ Billions. Their innovative approach to jackpot lottery is the first of its kind, replacing the standard numeric format with an alphabetical format that collaborates with charities.
“We plan to utilise our global presence and extensive gaming industry network to help Xite Holdings bring their innovative lottery products to market.”