Pollard Banknote has been tasked with providing digital support to the North Carolina Education Lottery (NCEL) after signing a new multi-year contract with the organisation.
Building on a partnership spanning 10 years, Pollard Banknote’s primary objectives are to provide analysis and insight of online traffic patterns across the lottery’s various channels.
Pollard Banknote will support the lottery by providing ‘innovative and effective multichannel digital strategies’ and support to optimise the user experience.
Shannon DeHaven, Vice President of Digital Engagement at Pollard Banknote, commented: “Pollard Banknote is dedicated to improving the digital player experience in all areas.
“Recognising this as a key strategic focus, we have invested heavily in enhancing our expertise in the field by attracting the best and brightest talent in the industry to make us the ideal partner for lotteries that are increasingly reliant on this type of specialised support to grow sales.
“We look forward to collaborating with the NCEL to establish a sophisticated strategy that vastly improves the customer journey across its digital channels, which will meaningfully enrich the user experience and ultimately affect revenue.”
As part of its new responsibilities, Pollard Banknote will offer results-based rationales for changes to the lottery’s digital strategies.
The initial term of the contract runs until October 31, 2025, and can be renewed in one-year increments for up to three additional years.
Mark Michalko, Executive Director of NCEL, added: “We wanted a partner with the proven know-how to play a pivotal role in our lottery’s future by fortifying our digital assets within this highly specialised space.
“Pollard Banknote’s leadership can help us responsibly grow sales to benefit statewide education initiatives by presenting innovative multichannel solutions, optimising for high-quality searches, and providing exceptional digital support and services.”